Business Databases
International Marketing Research Strategy
- Look for information on a product by researching the company that owns it.
- Research the country that you want to sell the product in.
- Look at trade and marketing information for your country and product.
- Check to see if any information is available from industry organizations.
- Review culture and etiquette information to make sure there is a good cultural fit for your product.
Step 1: Get info on companies that already sell your product
When looking at marketing a product in another country, check to see what information is available about that product and/or the company that sells it.
You will find more information on public companies than private one. If the product you want to research is owned by a private company, you can find useful information by looking at similar public companies.
Step 1: Find out the company that makes the product you want to research.
Step 2: Find the Ticker Symbol of the company (if it is public) or a similar public company (if it is private).
- 10-K reports from EDGARThe 10-K is the annual report required by the SEC from public companies. They often contain a section that talks about the company history, product mix, what the company sees as its market, including international markets or opportunities.
- Datamonitor Company Profiles Info about a company including top competitors, markets, product mix, and a SWOT analysis.
- Company Profiles / LexisNexis Search for your product or company and get a wide range of current reports on your company.
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